About us

Hi, I'm Amy, a Mornington peninsula mum of three and also the business owner behind Juni Moon felt and Rattan toys. I've been in the retail toy world designing thoughtful, fun and natural products for children for over 10 years, and I’ve always been inspired by the simple, magical moments of childhood.

when I was a young child, my favourite part of playtime was saying goodnight to my cabbage patch kid dolls, tucking them in, whispering sweet dreams, and imagining their tiny world drifting off to sleep. my darling mum, Sally, always made sure I had beautiful dolls to love. she’s the heart and namesake behind Salli Collective. Sally sadly passed away when I was 13 after a long battle with cancer. 

This luxe brand of doll bedding, clothing, and accessories are lovingly designed in her memory a tribute to those tender moments and to the connection between parent and child. We create high-quality pieces that won’t fall apart and that look as beautiful as the memories they help bring to life.

Each sleeping pod, pillow, and blanket is crafted to make play feel special, to inspire routines, soft snuggles, and the sweetest imagination-filled nights.

I truly hope our pieces help you create moments with your little ones that you’ll both hold close forever. 

Much love

Amy